Is blogging really worth the trouble?
Yes. HubSpot research tells us that:
- Companies that blog 15 or more times per month get 5x more traffic than companies that don’t blog
- Companies that increase blogging from 3-5 times/month to 6-8 times/month almost double their leads
- B2B companies that blog only 1-2 times/month generate 70% more leads than those who don’t blog
But your content has to attract and satisfy your intended audience (and Google, for SEO). If you need a little (or a lot of) help brainstorming topics, developing an editorial calendar, and writing and/or editing your posts, I can help.
The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
Why CEOs Say Yes to Marketing Automation
Account-Based Marketing, By the Numbers
See sample eBooks and workbooks